Our Model

The Reinvest-to-Grow™ Model

At Home Roots Foundation, we believe that lasting business growth—and lasting pathways out of poverty—depend on one simple principle:

Women entrepreneurs must be able to retain more of their business income and reinvest it consistently.

Many women in rural Haiti already work incredibly hard operating small businesses. Yet too much of their income is quickly consumed by high inventory costs, limited access to affordable capital, and unavoidable household expenses. When little remains for reinvestment, businesses struggle to grow and families remain financially vulnerable.

Our Reinvest-to-Grow™ Model is designed to change that.

By helping women retain more of what they earn and reinvest those gains back into their businesses, we help strengthen enterprises, increase household income, and build long-term economic resilience.

Why We Focus on Women

Women are often the financial backbone of their households. Research consistently shows that when women increase and control household income, they invest heavily in their families’ well-being—including nutrition, healthcare, and education.

In Haiti, where many households are led by women and economic opportunities remain limited, strengthening women-owned businesses creates benefits that extend far beyond the entrepreneur herself. As businesses grow, families become more financially secure and communities become more resilient.

Our Two-Generational Approach

While women’s business growth is the foundation of our work, we recognize that family responsibilities often compete with business reinvestment.

One of the largest financial pressures facing many entrepreneurs is the cost of keeping their children in school. Tuition, uniforms, textbooks, and school supplies frequently require mothers to withdraw money from their businesses, reducing working capital and slowing growth.

For participating entrepreneurs with school-age children, Home Roots Foundation may provide targeted education support to help cover these essential expenses. This assistance protects a mother’s ability to continue reinvesting in her business while ensuring her children remain in school.

Our two-generational approach therefore strengthens business growth today while supporting the next generation’s opportunity tomorrow.

Why It Works

Our model is built on a simple cycle:

Retain More → Reinvest More → Grow More

As women consistently retain more business income and reinvest it, their enterprises become stronger, household income becomes more stable, and families are better positioned to withstand financial shocks. Over time, this creates healthier businesses, stronger households, and more resilient communities.

Building Lasting Opportunity

Home Roots Foundation exists to help women entrepreneurs build businesses that create lasting economic opportunity.

By focusing first on business growth—and supporting families where needed—we are helping women build stronger enterprises, strengthen their households, and create brighter futures for the next generation.